Thursday, June 11, 2009

How Far Should One Go for Fame?

Dear Momofuku,
How far should someone go for fame?
--Wanna Be


Dear WB,
Ando's company, Nissin Food Products, was a big advertiser on early Japanese TV. (Nissin's "Chikin Ramen" ads ran during the dubbed broadcasts of "Leave It to Beaver," among other shows.) But Ando always said, "Never promote a product to make it sell. Promote only once it has proved it can sell." Thus, go as far as you can to develop yourself and your "product." Let fame find you, not the other way around.

1 comments:

The Curious said...

What wonderful insight. I plan on letting fame find me, too.